Our journey began in 1978 with Ichra Jain, a dedicated homemaker who transformed her spare time into a passion for creating beautiful mekhela chadar and sarees. Starting with a small home business, her dedication and exquisite designs quickly earned her the affectionate title of everyone’s favorite ‘Aunty,’ giving our brand its beloved name.

We offer the widest range of traditional and contemporary designs, available in multiple showrooms across Assam and delivered worldwide. 

Under the visionary leadership of Mr. Narendra Jain, we have expanded our footprint globally while staying true to our roots.
Join us in celebrating decades of craftsmanship, dedication, and elegance. Whether you order online or visit our showrooms, experience the timeless beauty and heritage that define Aunty’s Shop. For inquiries and orders, reach us at 9435127693